Design Fundamentals & Visual Literacy

Master core principles of visual design before learning software tools.
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Master the core principles of visual design BEFORE learning software tools. This foundational knowledge enables you to make strategic design decisions, critique AI-generated outputs, and create high-value professional work.

Learning Outcomes

By the end of this course, you will be able to:

  1. Apply color theory and color psychology in design
  2. Use typography principles for hierarchy and readability
  3. Create effective visual compositions
  4. Work with grid systems and layouts
  5. Build consistent brand identities
  6. Tell stories through visual design
  7. Critique and iterate on designs

Topics Covered

  • Color theory and color psychology in design (1 hour)
  • Typography principles: hierarchy, pairing, and readability (2 hours)
  • Visual composition and framing techniques (2 hours)
  • Grid systems and layout principles (1 hour)
  • Brand identity foundations and consistency (1 hour)
  • Visual storytelling concepts and narrative design (2 hours)
  • Critique and iteration skills: evaluating and improving designs (1 hour)